More women are downloading music online.
Music downloads are popular with so many different people, and some experts say they will eventually replace CDs. The newest emerging market for MP3 music downloads and other forms of digital music is women between the ages of 15 and 49. According to a new research study, this demographic has become the fastest growing group for MP3 music online. The fact is, though, that MP3 music downloads have increased in all demographics.
A survey by Digital Life America was conducted in the United States and by Fast ForwardTM in Canada. These research groups found that 28 percent of Americans over the age of 12 own a digital music player, which usually means an MP3 player. In 2005 only 12 percent of that group had an MP3 player or other digital music device, so the number doubled. When they looked at the number of women who owned MP3 players, though, they saw that the number had tripled from 8 percent to 27 percent. That means that three times the number of women is also downloading music online.
The iPod is still the most popular MP3 player, and their share of the market increased from 53 percent to 68 percent in only one year. As MP3 players grow in popularity, so do the number of Americans who download music online. Nearly half of all Internet users in the United States are downloading music from pay sites or music sharing sources, which is a 31 percent increase from 2005.
Not only are women buying more MP3 music players, but they are buying more MP3 music online. Nearly three times as many female Internet users are now regularly downloading music from paid online sites. There were also 14 percent of women Internet users choosing to download music per song online in 2006, compared to only 4 percent in 2005.
The total number of Americans who paid for an MP3 music download increased significantly due to the digital music player boom. Since more people own MP3 players, more people have to download music online. In 2005, only 8 percent of Internet users paid for MP3 music online, which went up to 23 percent in one year. The survey was based on a random national sample of 1,016 interviews conducted by telephone in the United States in June, 2006. They compared their results to a similar survey that was conducted a year earlier.
What this survey proves is that MP3 music downloads are here to stay. More and more markets continue to open up, bringing more consumers around to the benefits of MP3 music technology. If the number of people downloading music online continues to increase, this technology will surely replace CDs some day in the not-so-distant future.
A survey by Digital Life America was conducted in the United States and by Fast ForwardTM in Canada. These research groups found that 28 percent of Americans over the age of 12 own a digital music player, which usually means an MP3 player. In 2005 only 12 percent of that group had an MP3 player or other digital music device, so the number doubled. When they looked at the number of women who owned MP3 players, though, they saw that the number had tripled from 8 percent to 27 percent. That means that three times the number of women is also downloading music online.
The iPod is still the most popular MP3 player, and their share of the market increased from 53 percent to 68 percent in only one year. As MP3 players grow in popularity, so do the number of Americans who download music online. Nearly half of all Internet users in the United States are downloading music from pay sites or music sharing sources, which is a 31 percent increase from 2005.
Not only are women buying more MP3 music players, but they are buying more MP3 music online. Nearly three times as many female Internet users are now regularly downloading music from paid online sites. There were also 14 percent of women Internet users choosing to download music per song online in 2006, compared to only 4 percent in 2005.
The total number of Americans who paid for an MP3 music download increased significantly due to the digital music player boom. Since more people own MP3 players, more people have to download music online. In 2005, only 8 percent of Internet users paid for MP3 music online, which went up to 23 percent in one year. The survey was based on a random national sample of 1,016 interviews conducted by telephone in the United States in June, 2006. They compared their results to a similar survey that was conducted a year earlier.
What this survey proves is that MP3 music downloads are here to stay. More and more markets continue to open up, bringing more consumers around to the benefits of MP3 music technology. If the number of people downloading music online continues to increase, this technology will surely replace CDs some day in the not-so-distant future.
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